Editor

Viktorija Trajkov

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Prof. Viktorija Trajkov, PhD is a career diplomat since 2010. She participated in many conferences and workshops about economic and public diplomacy around the world. During her high school, she worked as a journalist, as part of the school for journalists organized and supported by the Macedonian Institute for Media and the Embassy of the Kingdom of Denmark. She worked as deputy spokesperson of the Minister of Foreign Affairs of the Republic of Macedonia. Her professional experience also includes cooperation with the Macedonian diaspora as part of the Ministry of Foreign Affairs. In May 2022, Viktorija was appointed Strategic Associate for International Policy to the President of VMRO-DPMNE. Viktorija is a researcher in the field of economic sciences with a specialization in marketing and branding. She has written several scientific papers related to country branding, political marketing, international promotion of a country as well as economic, cultural, and public diplomacy. Prof. Viktorija Trajkov, PhD is a lecturer in workshops in the field of marketing and branding in Macedonia and abroad. She is also the author of the book "Branding the Country". She speaks Macedonian, English, and Spanish and is fluent in Italian.

Author Articles

What Balkans Countries can learn from other European States and invest into “City-Branding”

As cities continue to battle for the income from tourism, many cities across Europe and globally have invested...